Relationship
Activities for Business Development
Strategic
Alliances
Our
alliance with value chain members are classified
under following categories :
- Promotional
Alliance for Branding and Promotional
efforts
- Development
Alliance for Application & Product
development
New
product development in carried out by
a systematic process starting from the
time of conceptualizing customers requirement.
During customer interaction, new requirement
idea is picked up by marketing team and
discussed with technical department and
a feasibility study / costing carried
out. At all stages , efforts are made
to fully involve the customer and their
views taken. Once product is developed
in pilot plant ( available in India –
by name TRADC Textile Research and Development
Centre), it is delivered to customer and
trials monitered by technical personnel.
The lacuna are then shortlisted and fine
tuning done in commercial run.
Branding
& Promotion
Build
& propagate Brand Image of Birla Cellulose
Application
Development Support
We
support our value chain in terms of :
Customer
Value Creation Services
i)
Technical Service
- Benchmarking
and Yarn quality Standards
- Best
Practises & Process Guidelines
- Quality
& productivity improvement
- Fabric
inspection standards
ii)
Information Support
- Market
Intelligence System
- Data
on products, market,demand and prices
- Seasonal
Colour Forecast
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