"To actively contribute to the social and economic development of the communities in which we operate. In so doing, build a better, sustainable way of life for the weaker sections of society and raise the country's human development index."
Mrs. Rajashree Birla, Chairperson,
The Aditya Birla Centre for
Community Initiatives and Rural
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Our strategy
Our focus is on the all-round development of the communities around our plants located.
Projects & Activities are planned after a participatory need assessment of the communities around the plants. The objective is to phase out our presence over a period of time and hand over the reins of further development to the people. This also enables us to widen our reach.
Our partners in development are government bodies, district authorities, leader of village and the end beneficiaries -- the villagers.
Our focus areas Our social responsibilities criteria span in seven key areas and our single-minded goal here is to deliver superior value to our customers, shareholders, employees and society at large. Our focus areas are :
- Organizational governance
- Human Rights
- Labor Practices
- Environment
- Fair Operating Practice
- Consumer Issues
- Community involvement and development
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